Who is Daniel?

Daniel is the hybrid offspring of a man and woman.

He is currently earning his keep as a copywriter at BBH Asia-pacific.

Before becoming an advert-er, Daniel worked on various personal projects and hobbies including printing his own line of tee shirts, all types of cycling that involve spending time in the air, knitting, sewing, patchwork, lifting heavy weights, running backwards (retro-running) and last but not least, bird-watching. However, due to the scarcity of leisure-time in today's modern society, Daniel prefers to devote his time to talking about himself in third person.

You may view the results of some of the above endeavors at his old portfolio site, or contact him directly at daniel.foo.ty@gmail.com

Work Experience
Copywriter, BBH-Asiapac, 2009 - Present
Art Director, Avantworks, 2009
Freelance Art Director, Ogilvy One, Singapore, 2009
Intern, Ogilvy, Singapore, 2008
Intern, Ogilvy, London, 2007
Designer, Army News, Singapore Armed Forces, 2004 - 2006
Freelance, Ogilvy Redcard, 2005
Intern, Voice Ad, Singapore, 2003


School
Central St Martins, London, Class of '08 - BA(Hons)
Temasek Polytechnic, Singapore, Class of '04 - Dip. Visual Communications

Awards
D&AD Student Awards 2008 - Pencil
4AS Crowbar Awards 2004 - Best of Show, 1Gold, 1Bronze


British Airways & Visit Britain


30 second radio spot for Saudi Arabian market

Copywriting: Daniel Foo


The Power Of Media


A campaign highlighting the strengths of various media (print, outdoor, tv, etc) as a call for entries for the 2010 Singapore Media Awards




Copywriting: Daniel Foo, Daniel Ko
Art Direction: Janson Choo

Yes – Brand Launch





10 television commercials were created for Yes's brand launch campaign, directed by Royston Tan

Copywriting: Daniel Foo, Keith Kwek
Art Direction: Ken Choo, Ngai Arh Chun
Director - Royston Tan

Yes – Internet For All



television commercial for Yes, Malaysia's Fastest 4G Mobile Internet with Voice

Copywriting: Daniel Foo
Art Direction: Ken Choo
Director: Luke Savage

Sleep all day, party all night







print campign for the Levi's After Dark collection.

Copywriting: Daniel Foo, Douglas Hamilton
Art Direction: Ashidiq Ghazali, Adrian Chan
Photography: Szymon Roginski

Good Times Oct '10 Flyer



Oct '10 Flyer design for Good Times, A club night at Blu Jaz Singapore

Design: Daniel Foo

IT'S GOING TO GET LOUD




Singapore Tourism Board print campaign for the FORMULA ONE Grand Prix Season in Singapore

Copywriting: Daniel Foo
Art Direction: Norman Teh

Worldvision Disaster Relief




Print campaign for Worldvision's drive for volunteers and donations.

Copywriting: Daniel Foo
Art Direction: Edward Ng

Levi's® Sparkle Studio



http://levissparklestudio.com
An interactive microsite for Levi's® with a webcam game that puts the user through the paces of a fashion shoot. The player's webcam is triggered by hot spots and facial detection.



Copywriting: Daniel Foo
Art Direction: Shawn Loo, Jade Tomlin, Ari Widjanarko